Slacklash

It’d be a good thing for Slack if it had such a pivot up its slee­ve, becau­se for an effi­ci­en­cy enhan­ce­ment tool, it is pret­ty aim­less. The company’s slo­gan is “Be less busy,” but “Appear more busy” or “Simu­la­te busy­n­ess” might be clo­ser to the mark. As John Herr­man put it, the app encou­ra­ges “a novel form of work-like non-work,” in which peop­le can enact “a full per­for­man­ce of work … without the accom­plish­ment of any­thing exter­nal.” It is a time-sucking, logic-squa­shing feed­back loop. Con­ti­nue.